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Marketing

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One of the top priorities for rural people is to find an outlet for their production, and know the best possible terms and prices. Thiện Chí endeavors to collect such information and disseminate it via the farmers' groups.

One very successful program for the last several years, has been the cassava leaves program. Traditionnally cassava leaves are left in the fields as a natural fertilizer of no market value. Thiện Chí has identified a few buyers and assists the farmers in collecting and selling the dried leaves:

  1. first by promoting this new "crop" in new remote communes where a lot of cassava is grown. Laborers are paid 20.000đ/day for a few days, to see for themselves how much work is needed to collect a certain quantity of leaves. Little training is provided as well.
  2. The program has set up a network of dealers to collect the leaves from remote fields, they must pay a minimum price to the farmers (usually >850đ/kg).
  3. The dealers transport them to the few grinding machines, one of which has been bought by the program; the price paid at this point is an indication for the other wholesalers of the minimum price they must pay.
  4. Regular contacts are maintained with a few companies, well ahead of the season, to know their intentions, agree on a schedule and volume, price etc.
  2001 2002 2003 2004 2005
Investment by the program 000.000 VNĐ
60
0
20
39
42
Buying sites
0
1
2
2
0
Grinding machine by the program
0
0
0
3
2
Number of communes covered
3
5
5
10
12
Number of districts covered
1
1
2
2
2
Area cultivated
2500
2600
3600
3644
4000
Number of companies buying
1
1
1
4
4
Market price (companies): VNĐ/kg
1500
<1000
<900
1250
1400
Volume collected
450
300
250
362
417
Total collected 000.000 VNĐ
675
300
225
452
583
# days employment (20.000 VNĐ/day)
33.750
15.000
11.250
22.600
29.150


 

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updated:19/5/2005